# Academic Researcher — Sample Dataset

> **These are illustrative sample files, not measurements.**
> Every value below is generated, so that you can see the schema, the column names and the shape of
> a slice before you buy one. Names are placeholders and the numbers are not real. The live dataset
> is built from the price observations described at https://vettra.run/data/.


**Use Case:** Market analysis, competitive dynamics, temporal patterns

**What's included:**
- 52 weeks of aggregated market metrics
- Competitive landscape (brand-level market share, pricing)
- Market structure and concentration indicators
- Temporal demand patterns by day-of-week and season

**Data volume:** ~1 KB

**Key research questions addressable:**
- Market concentration and competitive intensity
- Price dispersion and competition dynamics
- Seasonal demand patterns
- Retailer power and consolidation trends
- Brand lifecycle and market entry/exit patterns

**Methodology notes:**
- All individual data anonymized and aggregated
- Timestamps are UTC; apply timezone offset for Nordic analysis
- Prices in øre (NOK minor units); divide by 100 for kr

**Next steps:**
- Describe market structure (HHI, market share Lorenz curve)
- Analyze competitive dynamics (price correlation, sync)
- Model demand seasonality

For full historical data: contact info@vettra.run