# Affiliate / Media Network — Sample Dataset

> **These are illustrative sample files, not measurements.**
> Every value below is generated, so that you can see the schema, the column names and the shape of
> a slice before you buy one. Names are placeholders and the numbers are not real. The live dataset
> is built from the price observations described at https://vettra.run/data/.


**Use Case:** High-ROI campaign targeting and bid optimization

**What's included:**
- Top 100 products by 7-day demand (clicks, purchases)
- Conversion rates and average order value per product
- 90-day demand trends by category
- Competitor merchant counts and pricing

**Data volume:** ~5 KB

**Key metrics for optimization:**
- Conversion rate (purchases / clicks) — target high-converting products
- Average order value — prioritize higher-ticket items
- Trend direction — capitalize on growing categories
- Merchant competition — negotiate placement leverage

**Campaign ideation:**
- "Best Sellers This Week" — feature top 10 by purchases
- "Trending Now" — promote fastest-growing categories
- "Smart Buys" — highlight high-conversion products
- "Competition Intel" — monitor merchant assortment changes

**Next steps:**
- Segment products by conversion rate and AOV
- Model affiliate revenue by product
- A/B test category messaging

For real-time data feeds: contact info@vettra.run